He specially addressed that at 05:25 into the video. And he spent $20 instead of $5. He marketed to the US, CAN, AUS, and the UK and analyzed the new likes. The likes appeared to come from fake users.
It's funny how he predicted all these stock objections to his claims of fraud in the video, and yet they all appear here in the HN thread. Let's all watch the video again shall we?
As others have noted, this is explained in the video (and made to seem super-brain-dead-obvious, at that).
Specifically, clickfarmers are liking the ads whether they have been targeted or not, in order to thwart automated detection. So you can't escape it.
So far the only way around this that I've seen mentioned in this thread is to not advertise your facebook page at all, and instead advertise links to an external page that redirects back to your facebook page.
Thank you for being one of the few logical people in this thread. People love to bring out their pitchforks, and report / downvote (or whatever it is they do here) when someone disrupts the "flow" of things.
The guy ran a poor ad. It's his fault, not Facebooks.
The simple solution? Stop targetting the unresponsive countries.
It's not rocket science. It's actually super-brain-dead obvious.
If you're buying likes from India -- and no Indians are responding to your content -- then why would you keep buying likes from India?
This is stuff you can spend $5 to figure out. It is very, very, very easy to stop targeting the countries that don't respond.
He claims certain countries give him a good response, and certain countries give him no response.
His solution is to stop advertising and complain about "fake likes."
Why doesn't he just stop targeting markets that don't work for him?
Maybe so he can make a link-bait youtube video?