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I was only thinking about this yesterday evening. My wife used to spit feathers and froth at the mouth when I mentioned Apple devices, and thought that the iPad was stupid. She also thought that the iPhone made a rubbish business phone, particularly in comparison to the Blackberry and Nokia (no ability to sync contacts properly at the time etc.)

BUT! now she has an iPad. She has had it for about a year and she loves it. She spends all evening shopping/browsing. I too have a tablet and struggled to think of how I would use one before I bought it, but now I read more than ever, and browse.

Very interesting how life-changing (or more like habit-changing) tablets have been, particularly the ease of use to look something up and read without having to turn a computer on. (I still use my laptop if I want to CREATE anything, but consuming is mostly done on a tablet, as attempting to create something on a tablet is an exercise in frustration). Perhaps Apple cleverly realised that most people consume instead of create.

Very clever. We would not have thought this 5 years ago.




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