We just added a new page in our admin panel labelled 'dog food' and will be using that as a testing lab. The product we sell is a technology for sales teams and now that we are out selling ourselves we have a greater need for our own product.

Although the conventional wisdom is to build things you had a need for yourself, I believe this is one of the riskiest ways to create breakthrough innovations. Far easier to go find people who have a problem and who are not developers and get them to pay for something.