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Similar experience with http://www.exponential.io (Exponential.io).

We needed to develop both prototypes and production apps faster, so we built tooling...which turned into Exponential.io (tooling as a service).

> seeing the pain our sales teams actually had while doing sales.

This is a great way to find a product. At a minimum, you know you're solving one company's problems (your own). As it's likely there are similar companies, then it's a good indicator that there is potential for the product.




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