Tweaking the wording of your links is time well spent. Imagine if the same testing methodology was applied to the Sign Up button on a B2B app. You could drastically increase conversions with just a few small modifications!
Precisely. It's so sad some people focus only on getting traffic to their sites and then don't focus on the conversions. If people focused on conversions and experience more than traffic, the Web would be a lot more pleasant.
