It was all incredible then and there was a value to the experience which is far cheaper these days. Further, you are fearful of getting suckered into something that's a thirty second glance and which you realise is rubbish. The 'desktop' real-estate on the phone is precious and you don't want it to be cluttered with rubbish but on the other hand once you've paid for something you won't get rid of it because you've paid for it.