Nintendo is used to selling games for $40-$60 a pop. They don't want to be lead into the situation like on the iPhone where the average game is 99 cents.
Their strategy so far is to pretend that it's still 2001 and that isn't a strategy that they can sustain forever.
What's wrong with making good games and charging more than a fast food lunch for them? It's not like anybody levels this complaint at Microsoft or Sony, who tend to charge even more for new releases.
Their strategy so far is to pretend that it's still 2001 and that isn't a strategy that they can sustain forever.