The advantage of being a startup is precisely that your mission need not cohere with the investments of a large corporation. You can do what you like.
From MS's perspective (again: I work here, but my opinions my own blah blah) the problem is this. People use computers to access the Internet. MS can't just be the OS and the browser used to access the Internet to maintain its lofty position as a field leader -- if MS's job is to supply the Internet as a service to people on MS devices, then it is mission-critical that it also be the landing page of the Internet. If MS gives up Bing, it might as well give up all consumer investments IMHO.
It is (IMHO) more important that Bing exists and is mostly functional than it is that Bing is equal or better to Google in every way.
Of course it is a huge priority to make Bing a viable threat in its own right, but what I'm saying is that this is not the only consideration.
That's an amazing insight, thanks, i hope potential entrepreneurs take note of this and realize the problems corporations face with innovation. It also makes sense as to why corporations are so quick to acquire a startup but also why most times the acquisition is not successful.
From MS's perspective (again: I work here, but my opinions my own blah blah) the problem is this. People use computers to access the Internet. MS can't just be the OS and the browser used to access the Internet to maintain its lofty position as a field leader -- if MS's job is to supply the Internet as a service to people on MS devices, then it is mission-critical that it also be the landing page of the Internet. If MS gives up Bing, it might as well give up all consumer investments IMHO.
It is (IMHO) more important that Bing exists and is mostly functional than it is that Bing is equal or better to Google in every way.
Of course it is a huge priority to make Bing a viable threat in its own right, but what I'm saying is that this is not the only consideration.