"... AIR is a runtime program that allows developers to create cross-platform desktop applications with the same technologies they use for building web-based applications, such as HTML, AJAX and Flash. At the Adobe MAX 2007 user conference in Chicago on Monday, executives confirmed AIR's importance to the company's long-term strategy ..."
"... AIR is a runtime program that allows developers to create cross-platform desktop applications with the same technologies they use for building web-based applications, such as HTML, AJAX and Flash. At the Adobe MAX 2007 user conference in Chicago on Monday, executives confirmed AIR's importance to the company's long-term strategy ..."
So it is technically possible, How will it effect the bottom line? Who knows. Many companies have stumbled when changing programming paradigms ~ http://en.wikipedia.org/wiki/Programming_paradigm