I think it's more "buy only Intel if you have crazy reliability requirements and no periodic backups." For a typical user who just wants their stuff to load faster, it doesn't really matter: laptops shut down gracefully when they run out of power and power outages don't happen that often.
We only buy Intel for staff because: their time is worth a lot, any interruption due to a flaky drive can be expensive (especially if traveling), and to reduce worry. The time for me to research whether another Brand is reliable costs more than just choosing Intel. A no brainer decision.
I.e. the savings on a cheaper drive are not worth the risks.
