That's probably a reference to Steve Jobs declaring "thermonuclear war" on Android - the sensationalism is from Apple, not the article's writers/editors.
Really? You're asserting that there's no sensationalism on the part of writers / editors whatsoever by choosing that headline and that image?
Seriously?
I don't agree with what Jobs said, and he's obviously saying that out of personal hurt. But saying that this article isn't sensationalism, especially when the headline says it's Apple backed and not mention anything about a group of companies banding together ... you and I have very different interpretation on sensationalism.
There's a difference between hyperbole and sensationalism.
And this is a blog, for fuck's sake. They can use whatever tone they want. The people wasting time complaining about "sensationalism" should go back to Reddit, where you get more fake Internet points for it.