This post does a very effective job of highlighting rule #1 of market segmentation: every customer should be almost immediately sure which segment they fit in.
For example: is this computer for business or personal use? do you need the "super-duper full-lenth CGI movie" version, the "regular everyday use" version, or the "i only browse the internet" version? You just can't push it much further than that.
Vista failed miserably on this front, which surely accounted for more than a trivial decline in upgrade sales.
For example: is this computer for business or personal use? do you need the "super-duper full-lenth CGI movie" version, the "regular everyday use" version, or the "i only browse the internet" version? You just can't push it much further than that.
Vista failed miserably on this front, which surely accounted for more than a trivial decline in upgrade sales.