I'd say where everyone else failed was a concentration on porn, toys, and gimmicks. The leap here is the application of robotics, which really solved all of the problems that held the technology side of this back.

Now we're just up against society and challenging a traditionally "organic" space of someones life with artificial augmentations -- which some are excited for, but others are very defensive and scared, or just satisfied with their live-in partner that never spends the night away.

This is a transition period, and our approach is meant to provide the killer app for these devices as well as aggregate the demand for user to user haptic experiences. With this approach we are attempting to incentivise third parties to further innovate and provide new more exciting opportunities to connect over distance in the future knowing that they would immediately have an eager engaged community to appreciate their contributions.