Completely agree. It's hard to care about privacy when we get so much in return for surrendering it. Things don't cost money anymore, instead they cost our private lives. This is a bargain we've been making for a long time, and people are subconsciously aware of it. I think this plays a huge role into why people don't care about the NSA in general...every fucking other organization is spying on them too, what's one more??
I'm convinced the way to combat it is to provide services people use that are convenient and respect privacy. Not via easily-broken promises (Privacy Policy!!) but by enforcing privacy in the client. If cloud services only store encrypted data, you get the convenience and the privacy without compromise.
Once more companies make this shift, I think you'll see people realizing they don't mind spending a few bucks (hell they spend it on new apps all the time) to not have a million anal probes jammed into their private lives 24/7.
I'm convinced the way to combat it is to provide services people use that are convenient and respect privacy. Not via easily-broken promises (Privacy Policy!!) but by enforcing privacy in the client. If cloud services only store encrypted data, you get the convenience and the privacy without compromise.
Once more companies make this shift, I think you'll see people realizing they don't mind spending a few bucks (hell they spend it on new apps all the time) to not have a million anal probes jammed into their private lives 24/7.