Average fares are hard to compare. For one, LCCs and regular airlines are using different airports and at least the LCCs in europe are only covering certain high traffic routes. I would love to know where they got their numbers from and whether they include any additional fees (airport, luggage etc.).
From the footer: Data based on information by ELFAA "Variations in Airport Charges", Jan Skeels - Secretary General, Aviation Industry Group - 2nd Annual Managing Airline Operating Costs Conference, Dublin 7 December 2005
Also note that "Cheaper airports / landing fees" was calculated in the image to amount to 6% of the savings of LFAs. Only covering certain high traffic routes is a good point, and doesn't seem to be mentioned.