Marketers already have access to all your purchases.
Your bank statement has ads. Your credit card issuer sells your transactions to their partners. Retailers sell your data to data processing companies. The three big scoring companies have access to all your key financial information - and they sell it back to you (in the form of credit score monitoring services), and to marketers. DSPs allow marketers to bid on impressions at a very precise level, based on which sites you visited yesterday.
Marketer's dreams were already fulfilled years ago. They have a more data than most can handle.
Coin can become the credit card of credit cards. They could offer financing, revolving credit, analytics (like Mint), and tons of other financial products based on credit history. These are a lot more interesting - and profitable - than selling ads (or data) to marketers.
It's an obvious idea, but (apparently) nicely executed. It's a perfect acquisition target for Square. Or Visa/MC/Amex.
Your bank statement has ads. Your credit card issuer sells your transactions to their partners. Retailers sell your data to data processing companies. The three big scoring companies have access to all your key financial information - and they sell it back to you (in the form of credit score monitoring services), and to marketers. DSPs allow marketers to bid on impressions at a very precise level, based on which sites you visited yesterday.
Marketer's dreams were already fulfilled years ago. They have a more data than most can handle.
Coin can become the credit card of credit cards. They could offer financing, revolving credit, analytics (like Mint), and tons of other financial products based on credit history. These are a lot more interesting - and profitable - than selling ads (or data) to marketers.
It's an obvious idea, but (apparently) nicely executed. It's a perfect acquisition target for Square. Or Visa/MC/Amex.