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I love how you start out in one direction:

> I think the online service has the potential to be the most valuable part of this whole product.

This is assumed to be from the user's point of view (rather than from the point of view of the company -- generating revenue -- or from an interested 3rd party).

Then you end with this:

> a marketer's dream

So is Coin targeting marketers, and the users are the product to be sold like so many other start-ups to come out of the Valley?




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