I had a good discussion somewhere here about names in relation to medical records. What it boiled down to was that one can never assume that someone has a name that stays the same, is of any set length, has any set format, and restriction on length, number of words, capitalisation etc. These facts cause havoc in unprepared systems (read as every system I have ever used). The fact that Google tries to pin this problem down is laughable - but I guess they have as good or better chance than anyone else at getting it right. <glares at GE, Philips, Kodak, Intellirad>

You can make a Google+ page with any name you want. If you have a brand that is not your actual name, you can manage it as a page.