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"If I go to a viral video, and I see comments on it from people I actually KNOW, I personally think that would be really cool. That was completely impossible, the old way."

I keep seeing companies pushing this idea on us, but I just don't get it. The math doesn't work. There are umpty millions of pieces of "content" that might be reviewed. I have at most a few hundred actual friends. (I imagine those who push beyond that have also pushed well beyond the intimacy frontier where they really care what you think about YouTube Video #283572738.) The median number of reviews that a given friend is likely to generate in a sufficiently formal manner that Google can figure it out is zero.

If you live in some sort of bizarre homogenous bubble where all your friends are just like you and have effectively the same tastes, and a lot of your friends insist on reviewing every last Youtube video they see, and yet, have some sort of diversity of opinion that you might actually care about, this might work.

But even stereotypical college students don't live like this. Maybe frat houses, but even then, you've got family circles, other non-frat friends, etc, and I doubt your frat brothers are going to be sitting there churning out enough reviews on things that you all care about that seeing a review from someone you "know" is going to be anything other than an exceptional occurrence, and a review you care about even less so. ("Yes, my frat brothers love the latest Call of Duty. I could tell that by the way we all played it for 14 hours straight last night. I did not need Google+ to tell me that.")

(If they did sit there and review everything, it would just turn into a backchannel for chat anyhow... "This beer is awesome, just ask John about last night... here's a link to some photos that the beer company would pay good money not to have associated with their beer...")

I'm not saying that there's absolutely nobody this will be useful for, but it seems to be a very, very specialized group of people hardly worth the immense effort being put into this idea by companies. The amount of possible "things to review" just swamps the number of friends a person can have, and standard lurker/poster ratios tend to imply that "nobody" writes reviews. (And I gotta think these sites have even worse lurker/poster ratios than something like Usenet or HN, probably by an order of magnitude or two or three.)




> I have at most a few hundred actual friends.

I was going to complain about the impossibility of being intimately acquainted with hundreds of people enough to call them friend only to find out my dictionary had a new definition for friend:

> "a contact associated with a social networking website"

In which case, carry on I guess.


"If you live in some sort of bizarre homogenous bubble where all your friends are just like you and have effectively the same tastes, and a lot of your friends insist on reviewing every last Youtube video they see, and yet, have some sort of diversity of opinion that you might actually care about, this might work."

I've never spontaneously seen a comment on Youtube from someone I know, as far as I can recall. However, it's really, really common to have friends of mine on Facebook share the same thing. This happens even for friends of mine that don't know or interact with each other. I think to avoid a fair amount of overlap you'd have to be very careful about adding only friends with orthogonal tastes...

One of the reasons that things like politics are getting so polarized is that's it's really easy to fall into the "bizarre homogenous bubble", and that's where most people stay, online.


I think you're completely wrong.

I share videos with my friends and family, and seeing their comments at the top of the list of comments on those videos would be great.

Also, I could probably list 1,000 videos that most of us have seen. Never Going to Give You Up. Gangnam Style. The list goes on and on.

And then there's professionally. I know hundreds of people from former and current jobs who tend to be interested in the same work-related videos. Programming languages, stuff related to our domain, technologies we could use, etc.


I think you missed my point that you can only see comments that are made. Unless your friends and families have a grossly atypical comment rate, you're still not going to see very many things very often. It is well known that forums designed for interaction still have a terrible poster/lurker ratio, the internet at large is far worse.


Fair point.

But if you Share with a Community, and the people comment on the video, it would work.

Insert clever emoticon which indicates shrugging.

I'm frankly stunned to see people complaining about the death of the previous YouTube comment system. Remember that one insightful, helpful, or funny YouTube comment that you saw that one time? Me, either.




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