As another developer preparing to "launch" a product, this is rather encouraging.
Would be nice if you could share what suggestions you gave Basil regarding his site (with his permission). Might be enlightening to many, even if it's only relevant to his product.
I'll let him blog in detail about it but one suggestion I made was that a single page website could be harder to get visibility on just simply in terms of Google search. At least in terms of the people he believe to be his direct competition.
If he's looking to attract specific types of developers he should consider create pages targeted to those developers. So those pages would get indexed for the specific developers who are searching for a jira/github/fogbugz tracking app.
Would be nice if you could share what suggestions you gave Basil regarding his site (with his permission). Might be enlightening to many, even if it's only relevant to his product.