Everpix got beaten by Google, Apple and Yahoo who offered free personal photo libraries. Sure the big companies don't have all of the features of Everpix, but they have the ability to instantly advertise to their 100 million user+ networks. This is why VC's always ask you what you're going to do when Google does "your idea."
The thing about ephemeral messaging is that no one would trust Apple, Google, Facebook or Yahoo to actually delete your content because their business models are based on collecting and mining your data. Snapchat is in a position that could only have been achieved by being the "little guy" and no other little guys are contesting them right now.
The thing about ephemeral messaging is that no one would trust Apple, Google, Facebook or Yahoo to actually delete your content because their business models are based on collecting and mining your data. Snapchat is in a position that could only have been achieved by being the "little guy" and no other little guys are contesting them right now.