Agree so much. Everyone getting VC investment should know they're looking for 10x return. By aiming for a $5M Series A, Everpix indicated they were expecting an exit at least in the $60M+ range.

Everpix had a great business that could have easily hit $1M/yr in revenue, giving everyone a good income and a great place to work. However this wasn't the business they were trying to get funded.