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"hard to believe the guys at automattic are stupid so if it doesn't exist already, there is probably a reason"

Well, exactly. They have had the idea before, as mentioned in the post, but didn't act on it. They probably did a simple cost/benefit analysis and decided it would be more trouble than it's worth.

Once you start taking money and acting like a shop, everything changes. It's not just the implementation, although that would be significant. But suddenly it's your problem if X breaks on IE8 or Y doesn't work with a new version and the developer is on holiday or Z said it would do this but doesn't and the customer demands a refund, etc etc etc. "But I bought it from you!" comes the flood of email. So you'd probably need support staff too.

Well, all of this might be worthwhile if it's a big, rich market. But I doubt it is. How many people actually buy premade WP themes? I would have thought the number is miniscule. Same with plugins. I didn't even realise you could buy WP plugins, actually, until I read that. The idea sounds like a joke. You'd have to be nuts to try and build a business on that.

Anyway I'm sure Automattic thought about it for a while, then realised what a distracting, unremunerative hassle it would be and rightfully canned the idea.




There is a market for premium WP themes and plugins. And, now that people are using WP as a CMS more and more and not just blog software it will grow even faster. Take a look at themeforest.net or go to elance.com and see how many people are hiring plugin developers.


We considered doing a marketplace on WordPress.COM, not .org, which is a big distinction.

I don't think a market on .org makes much sense, unless you decide to ignore the GPL.




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