My biggest complaint about Tesla and the reason Musk is not ready to 'Run Detroit' is that we have not seen manufacturing innovations from Tesla, and it seems they are building a similar infrastructure to the Detroit.
Compare that with Fisker who is designing and marketing cars while leaving manufacturing and distribution to those with expertise.
What other modern consumer brand manages the entire eco-system from design to sale? (somewhat ignoring the fact that the Tesla Roadster parts was sourced by Lotus, the Tesla sedan I believe is completely an in house product).
apple isn't doing their own manufacturing, they outsourced that years ago.
Apple is a design & marketing company, much like Fisker. (sure they have some of their own 'flagship' stores, but I doubt the majority of Macs/ipods/iphones are purchased through these outlets.
What other modern consumer brand manages the entire eco-system from design to sale? (somewhat ignoring the fact that the Tesla Roadster parts was sourced by Lotus, the Tesla sedan I believe is completely an in house product).