Agreed. I abhor popups of any kind as it is, but to present the false choice that a user either [will subscribe to what you're offering] or [doesn't care about improving] makes me put on my "really?" face.

edit: Same with the free trial offer. The no option says "No, I like to pay for trials". I'm not choosing whether to pay for a free trial or not, I'm choosing whether to participate in a free trial or not. Ugh.