We've been using another ex-YC company http://hiplead.com/ which uses more algorithms and less outsourcing, and they've totally kicked ass for us-- that screenshot on their homepage is from us. I'm ex-google eng and know my way around AdWords, and hiplead clobbered it.
I'm very curious now that I've seen that screenshot. Can you tell us roughly what the emails they sent where like? What kind of template, how much personalization, etc?
Hi, I'm a founder of Hiplead. To answer your question, personalization and tight targeting are our top priorities. Our platform allows us to generate emails from nearly any online source, so we can create campaigns first, then find leads fit the copy- - resulting in very high conversion rates. Leads come along with social data and we focus on leads that are in your networks first.
Shoot me an email at conor@autotrophic.org or signup at hiplead.com and I'll gladly fill you in on the details.
I'm curious if anybody's tried both?