Because it's completely unrealistic that a person who has no programming experience, even worse even no basic HTML experience will have familiarity with a Gemfile, how to hide access keys from a repository, etc.
If you think that that information is something you can understand, internalize and actually make work in less than 5 days you're delusional.
I highly doubt that. When I first started programming it took me upwards of a day to have a simple Windows Form that had two textboxes and displayed a Message Box saying "Hello" + textBox1.Text + " and " + textBox2.Text. Even copy and pasting didn't work.