I wrote this for just me a while back, and everyone I talked to about it thought it was morbidly weird. I'm glad there are others who think it isn't, but that might be something a startup had to contend with.
Wills and life insurance are morbidly weird, but like it or not people need them. People have "digital" estates now, that need to be managed just as much as one's physical affairs once they die.