Depends on the goal. Right now Google wants users to click on ads so if they make everything confusing, ads seems refreshingly simple. Also a link to a non-Google site means less chances on clicking on Google ads so they stuff search with Youtube crap, Local, Images...and they stretch the ads vertically to take virtually all the screen on top resolutions etc. A lot of times Google results for expensive keywords are totally out of whack, but ads are perfect.

Google is ripe for disruption and couldn't happen to a nicer bunch of folks. If they lose the Mozilla and iOS traffic it's a nice start. If we had a government, they wouldn't allow Google with all that market share to buy more.