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For a while, spammers were using data from Google Trends to find new phrases/topics to target for autogenerated spam. See http://www.stopthehacker.com/2010/04/05/google-trends-for-se... for example.

The new Google Trends UI is still useful for hot topics (Hey, Oracle just won the America's Cup!), but less useful for spammers.




Not just auto spam; a lot of sites haunted the trends board and wrote stories. The most hilarious example was when 4chan bulked searched for "justin bieber syphillis" and created a burst of stories across the web.


That's unfortunate. It was a really useful tool. The Hot Topics are not particularly useful, well, unless you want to know what People Magazine is going to print in their next issue.




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