I never cease to be amazed that the more things change, the more they stay the same. If you removed the dates from this story, you'd be hard pressed to fix when this happened.
(Except the static HTML idea is a bit of a give away, no web developer would ever dare suggest a static page in our brave new world of Web X.0)
So true. Before leaving to focus on more interesting things I've spent a chunk of my career working developing software services for some big insurers. This tale from 1995 could easily be a story of the challenges we faced in 2012/13.
Data managed in spreadsheets, layer upon layer of disconnected management, no engagement with users, very little willingness to understand software development. More spreadsheets...
Warren Buffet was spot on when he said (after investing in insurance companies): “Invest in businesses that any idiot can run because, sooner or later, one will.”
Bingo.
A surprising number of modern web problems can be solved via static pages - speed, usability, scalability etc.
I remember finally turning down one project after failing to convince the small businessman that his site didn't need an unskippable flash intro with techno music.
Edit: I think that nowadays web 2.0 needs have been replaced with 'BIG Data'. I have a current client whose data set is less than 30 MB, but he insists that it is not just big data, but HUGE data! Which is a shame, As it is an interesting problem he has, but I will probably turn it down too.
(Except the static HTML idea is a bit of a give away, no web developer would ever dare suggest a static page in our brave new world of Web X.0)