Cable companies pay for AMC. They are compelled to take IFC and the others as a condition of showing AMC.
This is how AMCX, the firm, maintains its ad inventory. It doesn't matter if the content on AMC can't pay for itself as long as the suite of channels in combination can.
This is how AMCX, the firm, maintains its ad inventory. It doesn't matter if the content on AMC can't pay for itself as long as the suite of channels in combination can.