There is a whole web of rights when it comes to media distribution. AMC has the linear rights for Breaking Bad but not the digital distribution rights. Meaning, when you buy Breaking Bad on iTunes the money does not go to AMC. Netflix's Breaking Bad deal benefits AMC in that people can catch up with the show and then watch it on AMC but AMC didn't sell those rights to Netflix, Sony did.

I work in the industry and am happy to answer questions.