I was from the UK so Sker helped with the point I, apparently ineloquently, tried to make. I've only ever heard of E Ink in passing mention when discussions are made to the uses of ePaper in articles, if I wasn't into tech news as much as I am then I wouldn't have known that E Ink was a corporation at all.

Personally I knew who PVI was, but only because my dad's friend contracted in Singapore and then Taiwan. The thing that attracted me to the article was actually the dollar amount.