They also have very little marketing budget, and then when used was spent ineffe...

		teyc on Sept 12, 2013 \| parent \| context \| favorite \| on: Microsoft's Concept Videos From 2000: Why Didn't B... They also have very little marketing budget, and then when used was spent ineffectively. Apple reportedly lavished 700m on advertising the iPhones teaching people how to use it. Not only that, Apple figured out how to get free press for their product releases. Microsoft on the other hand, gets free press on product bungles.

Microsoft spends on average 50-60% more on advertising, marketing and promotions than Apple.