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Honestly, it would be a great choice - - I mean, if they didn't hire me for it :)

The whole mood and perception of Yahoo needs a shift. In a sense they should prepare a few key properties and release a new brand, design and suite all at once instead incrementally like they have been.




So sad. So instead of hiring anyone, the CEO did it herself (with some internal designers). The $0 logo.

Not too surprising it won't do much in terms of rebranding.




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