When it comes to a chunk of sugar as delicious as a KitKat, all they really need to do is plant the word "KitKat" in your brain and you'll want one. Or maybe it's just me.
Irrespective of boycotts, please please buy chocolate products that have independent certification from a third party (UTZ Certified, Fair Trade, Rainforest Alliance).
Certification isn't perfect, and different labels focus on different things (though most cover child labor, environment, fair working conditions), but they give a signal to the corporations that you are expecting more than just sugar at the lowest price. Some Nestle products in some markets have third-party certification. If you want to buy Nestle, buy those.
Which presumably means it's covered with the same disgusting fake chocolate that the rest of Hershey products are made with, which means it's not really a KitKat...
Everyone outside the US says that, and I agree that nice European chocolate is notably different than Hershey's chocolate, but I've had both American and European KitKats and they taste identical.