I've for example included how he convinced experts to join a new rocket company. In the beginning, no one wanted to join SpaceX because so many other rocket companies had failed. So what he did was to pay the experts to participate in a series of meetings so they could convince themselves.
One paragraph from the book:
After the meetings ended, the conclusion was that it would be possible to build better rockets than had been made before. The experts were now convinced that SpaceX was different and wouldn't be yet another failed rocket company. "I essentially led them to a conclusion that they created," Elon said. "It was sort of a Socratic dialogue on a technical level. The essence of a Socratic dialogue is that people wind up convincing themselves. People are much more willing to change their opinion if you're not forcing it."
One paragraph from the book:
After the meetings ended, the conclusion was that it would be possible to build better rockets than had been made before. The experts were now convinced that SpaceX was different and wouldn't be yet another failed rocket company. "I essentially led them to a conclusion that they created," Elon said. "It was sort of a Socratic dialogue on a technical level. The essence of a Socratic dialogue is that people wind up convincing themselves. People are much more willing to change their opinion if you're not forcing it."