The optimist in me hopes this is a sign of "the law" doing its slow and steady "catching up". This was the report of a parliamentary inquiry - this was asked for and delivered to our lawmakers. If I were a business with a model predicated on geo-blocking and intending to do business with Australians, I'd be looking for a way to ensure by business model works _without_ that artificial barrier. (I'd suggest that like many consumer laws, you will no more be able to rely on click thru Eula clauses to enforce this than you can evade "fit for purpose" requirements in physical goods)
I dont believe that current sellers of licenses of software (and other media too) would like such consumer protection laws, because it means they no longer control their consumer's collection - e.g., any law that does not enforce the 2nd sale doctrine for digital goods is bound to fail to protect consumers, but media creators would not want to allow 2nd sale of their digital goods (ever!).
