> Even if they reached $32M it would be the equivalent of a pre-order for a few tens of thousands of phones. That's not enough to launch a viable handset business.
I don't think they are looking to launch a viable handset business.
"But we'll stick to the concept-car side of things leaving mainstream production to our partners in the industry who do it very well." - Mark Shuttleworth
Concept cars are awful things. Non working dials , pie in the sky features , crappy engines hidden under plastic promises, most of the time they are vapourware. Not the best thing to comparing your product to
I think the approach they are taking is that of sports cars.. You design a concept device, do a limited run with early adopters and premium buyers, and then the advances and concept-validations that happen trickle down to the mass-market devices and everybody wins..
I don't think they are looking to launch a viable handset business.
http://www.reddit.com/r/IAmA/comments/1j166z/hi_im_mark_shut...
"But we'll stick to the concept-car side of things leaving mainstream production to our partners in the industry who do it very well." - Mark Shuttleworth