Our product is transitioning from closed to open beta. Among other reasons, a) We would want to set up tracking for referrals and to better gauge the effects of different distribution channels, among other things. b) we will have an explicit need for a traffic bump in a small window in the near future, so I would rather save an avenue like this to coincide with our other efforts. This scenario could exist for others too in situations such as looking to ride off a press story, and wanting to utilize the traffic to boost a crowdfunding campaign, etc.

Also, unsure if this is actually a meaningful place for our product, as it's a mobile app and so not as direct, but that shouldn't really hurt I don't think