Hi. My team is responsible for the checkout process at a large company. I won't give exact numbers, but more than $100m goes through our teams two pages.
>by the time I'm entering my credit card details, I'm already "converted".
Our numbers say otherwise. Optimization of our checkout page is a huge deal any change, even text, comes under scrutiny, and for good (i.e. measurable) reason.
Would I put this demo on our page? If the bugs and confusion can be fixed, I might try it for a very small test group and see what happens. Not sure the confusion can be fixed though.
>by the time I'm entering my credit card details, I'm already "converted".
Our numbers say otherwise. Optimization of our checkout page is a huge deal any change, even text, comes under scrutiny, and for good (i.e. measurable) reason.
Would I put this demo on our page? If the bugs and confusion can be fixed, I might try it for a very small test group and see what happens. Not sure the confusion can be fixed though.