It's worth noting that each consumer electronic manufacturer has its own name for CEC, rather than using the generic term. This, despite good compatibility between manufacturers' implementations.
From the Wikipedia page linked by the parent:
Trade names for CEC are Anynet+ (Samsung), Aquos Link (Sharp), BRAVIA Link and BRAVIA Sync (Sony), HDMI-CEC (Hitachi), E-link (AOC), Kuro Link (Pioneer), CE-Link and Regza Link (Toshiba), RIHD (Remote Interactive over HDMI) (Onkyo), RuncoLink (Runco International), SimpLink (LG), T-Link (ITT), HDAVI Control, EZ-Sync, VIERA Link (Panasonic), EasyLink (Philips), and NetCommand for HDMI (Mitsubishi).
From the Wikipedia page linked by the parent:
Trade names for CEC are Anynet+ (Samsung), Aquos Link (Sharp), BRAVIA Link and BRAVIA Sync (Sony), HDMI-CEC (Hitachi), E-link (AOC), Kuro Link (Pioneer), CE-Link and Regza Link (Toshiba), RIHD (Remote Interactive over HDMI) (Onkyo), RuncoLink (Runco International), SimpLink (LG), T-Link (ITT), HDAVI Control, EZ-Sync, VIERA Link (Panasonic), EasyLink (Philips), and NetCommand for HDMI (Mitsubishi).