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This is a nice way to look at it. Phrased differently, come up with a personal brand, buy what you need to make it happen, and stick to it. If it doesn't last more than a year, the brand was bad. Take the hit, re-brand, buy new fonts.

On the other hand, designers need to buy many different fonts since each client needs a unique brand – unless you're one of those designers that impresses your own brand on your clients.




It's true that designers need lots of fonts, but designers also get paid to deploy those fonts, so the cost structure is different.




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