You need both to have either. If your business lacks a purpose/mission, it will probably not make that much money. And if it lacks a clear and strong desire for money, it will probably not achieve any useful purpose, or at least not on any scale.
Probably worth making that point separately in a later article. Thanks for bringing it up!
That's what I was getting at. 100% mercenary doesn't work. (Or at least it's painful to have to count on mercenaries, even if you understand their motivation) Neither does 100% blind eyed idealism. It's finding the sweet spot in the middle, which varies by company and industry.
