I learned a lot from the ads, it was a way to stay current with the latest video card or motherboard, or CPU release. I watched the ads change from cga to VGA to retina, from Athlon and Pentium to the current crop, which interestingly have broadened out to include more variety again, thanks to mobile. I liked ETI a lot too. I suppose these days the need to stay current on hardware has really gone away, we all run little client machines (chrome book/Air etc) and use server side services, even development is mainly on remote machines managed by people who specialize. We are today li tied not by the hardware, but by our creativity. With a few hundred dollars anyone can release software that can reach millions. We've come a lot way since PC world started.