I bought my first ever share - a single share in Tesla - two weeks ago. I saw the headline and my heart sank.
But if you have to deliver bad news, that is how you do it - proactively and efficiently. It answers every question a Model S owner will have whilst providing solutions to every problem. Brilliant.
It is only for cars manufactured in such a limited time frame. This is part of what it means to be a responsible auto maker. Tesla is growing up, and this is par for the course. I seriously doubt this will have any long-term significance in terms of its stock price.
Meh, it's not a huge deal. All car makers have recalls of some sort and many car model-years end up with at least one recall eventually. My car, a Corolla, is one of the most reliable on the planet but it has two recalls on comparatively minor things.
And it's good to remember that an automotive recall is very different from other sorts of product recalls. People bring their cars in and get them repaired.
This kind of recall happens all the time. Critically, it has absolutely nothing to do with the electrical/drivetrain systems, a similar (if not virtually identical) problem could have happened with any car at any manufacturer.
Tesla's going to spend a little money fixing ~1000-2000[1] brackets and that'll be the end of it.
[1](Last I heard, they're building about 2000 cars/month.)
But if you have to deliver bad news, that is how you do it - proactively and efficiently. It answers every question a Model S owner will have whilst providing solutions to every problem. Brilliant.