The UK government had a Behavioural Insights Team, also known colloquially as the "Nudge unit".
> When the unit advised the HMRC to change the wording on income tax letters, for example, it resulted in an extra £200million being collected on time. Another experiment with the British Courts Service used personalised text messages to remind people to pay their fines on time. The result? Bailiff interventions were reduced by 150,000, saving around £30million.
> When the unit advised the HMRC to change the wording on income tax letters, for example, it resulted in an extra £200million being collected on time. Another experiment with the British Courts Service used personalised text messages to remind people to pay their fines on time. The result? Bailiff interventions were reduced by 150,000, saving around £30million.
http://www.telegraph.co.uk/news/politics/9853384/Inside-the-...