This is crossposted from my comment in the MeFi discussion of this article.
I don't buy that startups are just targeting rich people. It's perhaps part of it, but not all of it. They are targeting people like them, young, single childless generally white guys.
I see a million dating sites, but very few sites for married people, which are still a huge chunk of the adult population. Though I seem to recall at least one quick divorce app. Oh, and that dating site for cheating with married people.
Childcare is a major concern, but I can't recall one startup doing babysitting/daycare recommendations/referrals.
Where is the trending site where you get a months supply of diapers on subscription?
I see a lot of sites for young urban people, but very few sites/apps targeting aging populations and people in the suburbs. I think the closest I am aware of is health care and legal service startups.
Aside from targeted dating apps, I can't think of very many startups that are trying to serve minority populations. Though I would point out that I saw a dating site for farmers, so that's at least some rural targeting.
Married people have money. Old people have money. People with kids have money. They should be being targeted.
Now maybe there are more systemic issues... maybe products targeting these areas all exist, and just lack publicity/funding (and the two often go hand in hand), or maybe the press just ignores them. But there are a million app/site/service ideas out there.
Care.com for babysitting/daycare, etc. It runs lots of commercials on all the kids channels. Amazon.com for diapers, or plenty of other sites do subscriptions too. Diaper services are still around.
Healthcare and legal services startups sound like a great idea.
I don't buy that startups are just targeting rich people. It's perhaps part of it, but not all of it. They are targeting people like them, young, single childless generally white guys.
I see a million dating sites, but very few sites for married people, which are still a huge chunk of the adult population. Though I seem to recall at least one quick divorce app. Oh, and that dating site for cheating with married people.
Childcare is a major concern, but I can't recall one startup doing babysitting/daycare recommendations/referrals.
Where is the trending site where you get a months supply of diapers on subscription?
I see a lot of sites for young urban people, but very few sites/apps targeting aging populations and people in the suburbs. I think the closest I am aware of is health care and legal service startups.
Aside from targeted dating apps, I can't think of very many startups that are trying to serve minority populations. Though I would point out that I saw a dating site for farmers, so that's at least some rural targeting.
Married people have money. Old people have money. People with kids have money. They should be being targeted.
Now maybe there are more systemic issues... maybe products targeting these areas all exist, and just lack publicity/funding (and the two often go hand in hand), or maybe the press just ignores them. But there are a million app/site/service ideas out there.