He's actually working on it. You'll notice that the Roadster was super expensive ($90,000), but they rolled the money over into R&D to make the Tesla S ($60,000), money from which they will then roll over into R&D for an even cheaper vehicle. Elon's goal is to bring affordable EVs to the masses, which I think is pretty cool.
A Tesla representative gave a talk at my company recently, and supposedly the plan is to produce an EV at around $30,000. Tesla's supply-side partnership with Toyota still gives me hope for more affordable, ubiquitous EVs.
Less than $30k? You're going to need less than $15 for the underclass that this article is talking about; and even then those people are going to have to buy used.
One too many zeroes. The unexotic underclass would not even be able to afford the $3,000 dollar hybrid battery (Prius) replacement, much less a full EV battery.
